Product Catalog
The Request
During my employment in Sun & Stars Lighting and Onyx Healthcare USA, designing the product catalog was one of my job duties. Both companies have a large list of products with a specific target audience. Both companies didn’t have a photographer, so I was in charge of taking product photos as well.
The Story
I designed this catalog for Sun & Stars Lighting. The catalog has 5 types of products and hundreds of series. I took pictures of all the products and it was extremely challenging because of lighting product’s transparent and reflective materials. Another challenge I faced was creating 5 different designs that focused on 5 different sectors of the market.
I created this product catalog for Onyx Healthcare because the headquarters didn’t have one for this kind of product. The products targeted a specific kind of client, so I designed the catalog with elements that would appeal to engineers.
End Result
The catalog I made for Onyx Healthcare was a good marketing piece and it was used in every trade show and meeting. It provided clients an easy guide to find the product that met their needs.